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The Trap Many Experienced CEOs Fall Into
X
You Think It's One Problem
You assume you've diagnosed the real issue: "We need better systems," "We need better marketing," "We need to hire the right people."
But what if you're solving the wrong problem entirely?
X
You've Hired the Right Consultants
They gave you a report. It was comprehensive. You implemented it. Nothing moved. Why?
Because the real constraint was something they couldn't see - and you couldn't articulate.
X
You're Frustrated But Not Admitting It
You've been stuck on this for 6+ months. Maybe a year. Maybe longer. It's costing you revenue, sleep, and confidence.
But you're still searching for the "right" solution instead of the real one.
You've tried consultants. You've read the frameworks. You've implemented tactics. But your business is still stuck.
How Strategic Problem-Solving Partnerships Work
It's not consulting. It's a transformation through co-created diagnosis, design and implementation.
1
Discover
We run diagnostic workshops to map your business system and identify the real constraint - the one you haven't been able to see or solve.
2
Design
Once we've identified the core problem, we co-create the solution. It's custom, not a framework. It fits your business, your team, your mindset.
3
Implement
Once we've identified the core problem, we co-create the solution. It's custom, not a framework. It fits your business, your team, your mindset.
4
Continue
Most clients continue because solving one constraint reveals the next. Transformation isn't linear.
Why Deep Partnership Gets You Further Than One-Off Consulting
When you solve one problem, the next one becomes visible. A partnership keeps you moving forward.
What Happens With Project Consulting
You get diagnosed + a report
Consultant leaves after 3-6 months
You implement the solution alone
You hit resistance without support
You solve the first problem...
...but the next constraint is invisible
You're back where you started: stuck
What Happens With A Problem-Solving Partnership
We diagnose together + implement together
I stay through implementation
We navigate resistance as a team
First constraint solves
Next constraint becomes visible
We solve that one too
Compounding transformation, not stagnation
For you, this means: You don't get stuck after solving one problem. Each transformation reveals what's next. You keep moving. Your business keeps growing. And you're not alone navigating the uncomfortable parts.
Two+ Years In: Meet Petr Roupec, CEO of Bohemia Market
This is what sustained transformation looks like.
"Working with Sture Edvardsen has been a truly transformative experience for me and for my business. Throughout our collaboration, I have experienced professional growth and fundamental mindset shifts - prompted by Sture's strategic perspective and challenging questions. He has pushed me to rethink the fundamentals of how we approach sales, partnerships, and client engagement, leading to several pivotal moments of realization that have changed the way I lead and make decisions. These mindset changes have been as valuable as any business result we've achieved together."
What Changed Over 2+ Years
Strategy & Sales Fundamentals
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Restructured sales approach (from reactive to strategic)
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Refined messaging and client positioning
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Built sales-oriented culture within team
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Secured key partnerships and handled complex negotiations
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Fundamental mindset shift: transactional → strategic thinking
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Etsblished product suite
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Hired sales resources
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Created branded sales materials
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Implemented CRM and AI
Leadership & Marketing
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Deep marketing education (messaging, communications, brand)
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Leadership development as a strategic decision-maker
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High-stakes opportunity optimization
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Client engagement excellence
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Consistent forward momentum in competitive markets
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Digital presence updated (website, some)
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Coaching employees
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KPI follow-up
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Utilization of CRM and AI
Why Petr Continues
"Sture's focus on building trust, fostering open dialogue, and maintaining high standards has set a benchmark for how I want to work with all business partners. I am grateful for his partnership and look forward to achieving even greater things together."
The Strategic Problem-Solving Partnership isn't about dependency - it's about having a strategic advisor who sees opportunities where others see obstacles, and who challenges you to grow as a leader.
"To fellow entrepreneurs and business owners: If you have the opportunity to work with Sture, seize it. His expertise and integrity will challenge you to grow, help you unlock new opportunities, and set your business on a path to lasting success."
— Petr Roupec
How Iterative Problem-Solving Actually Works
It's not a linear path. Multiple constraints are diagnosed and solved in parallel, with each breakthrough revealing the next challenge.
The Reality: Simultaneous, Overlapping Problem-Solving
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We diagnose the obvious constraint (e.g., operations, pricing, sales). You implement while we simultaneously begin sensing the next constraint (which isn't yet visible to you).
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The first problem starts solving. The second problem reveals itself. We're now working on both—implementation of Problem 1 stabilizing while Problem 2 diagnosis deepens. No clean handoff. No waiting. Parallel momentum.
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Problems 1 & 2 are being solved. Problem 3 emerges (you couldn't see it until the first two shifted). Some clients continue for 18-36+ months because each solved constraint unlocks the next layer of growth.
Why there's no fixed timeline: It depends on how many constraints exist, how deep each one runs, and when you're ready to face them. Some clients accelerate through cycles. Others need more time at each layer. We move at your pace, but we keep moving.
Bottom line:
Don't ask "how long?" Ask "how many layers are we solving?" The work reveals the timeline. You just keep moving forward.
Project Model
Solve Problem 1 → Consultant leaves → You're on your own → Problem 2 emerges and you're stuck again
Partnership Model
Problem 1 solving → Problem 2 emerging → Both addressed in parallel → Problem 3 revealed → You keep moving
Is This For You?
You're not a fit if you want quick fixes. You ARE a fit if this sounds like you:
10+ Years in Business
You have experience and context. You're not learning basic business - you're solving complex problems.
Willing to Be Challenged
You won't always like what you hear. Sometimes the problem is you. But you're willing to look at it and change.
Growth-Oriented
You're not looking to maintain. You're looking to transform - over time, with a strategic partner.
Stuck 6+ Months
You've tried things. Consultants haven't solved it. Standard advice hasn't worked. The problem is deeper than you think.
Committed to Implementation
You don't want insight divorced from results. You'll do the work. You'll hold yourself accountable.
€2M-€50M+ Revenue
You're past "survival mode" but not yet at "hands-off." You're in the complex growth phase where misdiagnosis is expensive.
This isn't for everyone!
And that's by design. You're either someone who values a transformational partnership or you're not. Let's find out which.
Common Questions
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